Pouring Profits: How Jim Beam Boosted Sales & Loyalty with a Leading Aussie Liquor Retailer

Campaign Highlights

Executed over 27 days, the campaign strategically aligned with the Easter 2023 season, capitalising on a 20% off sale. Through the Zitcha Platform, Jim Beam and the retailer orchestrated a collaborative Meta Campaign that delivered an impressive average Return on Ad Spend (ROAS) of 32 -  a consistent trend throughout their Zitcha campaigns. A notable achievement was the significant surge in sign-ups for the retailer’s loyalty program.

The Challenge

The retailer faced the task of revitalising its customer sign-up strategy for the loyalty program. In pursuit of this goal, the collaboration with Jim Beam aimed to create a powerful synergy between driving memberships and boosting product sales. While the retailer predominantly communicated with customers through EDM, the unsubscribed audience posed an obstacle. To address this challenge, the retailer harnessed the capabilities of Zitcha and Meta audiences, enabling Jim Beam not only to advertise but also to effectively utilise these targeted audiences for optimal results.

The Campaign Strategy

Devising a “Sign Up & Reward Points” campaign, the retailer partnered with Jim Beam to offer customers the chance to win a Jim Beam Weber BBQ and prize pack upon enrolling in their loyalty program. This innovative initiative targeted three primary goals:

1. Drive loyalty program sign-ups for the retailer
2. Amplify Jim Beam’s brand visibility
3. Sales growth for Jim Beam products

The Results

The Key Metrics

• Return on Ad Spend (ROAS)
  The campaign yielded an impressive ROAS of 32, powered by targeted and personalised advertising facilitated by the retailer’s custom Meta audiences from 1st party customer data.
• Loyalty Program Sign-ups
  The campaign’s impact resonated, resulting in a upswing of  loyalty program sign-ups during the campaign period.

Conclusion

The synergistic collaboration encapsulates a scenario where all parties emerged victoriously. Through Zitcha’s Unified Retail Media Platform, the retailer could not only economize on time and effort but also significantly uplift their ROAS and engage more deeply with their loyalty program. Simultaneously, Jim Beam saw a boost in its brand visibility and an uptick in sales, illustrating Zitcha’s pivotal role in realizing outstanding results for both brands and retailers.