Zitcha lets you maximise a cross-platform advertising strategy to help you target local consumers wherever they're browsing.
Here are the Ad Types you can run for your campaigns (as of March 2023):
1. Facebook Image/Video Ads
The Reach objective maximises the number of people who see your ads and how often they see them.
Choose this Ad Type if you want to build product awareness and show your ad to as many people in your target audience as possible. With this Ad Type, you can maximise your reach or impressions for the entire duration of your campaign.
For example, let's say you want your ads to reach a large proportion of your target audience to increase brand awareness. You can choose the Facebook Reach Ad to reach this goal.
Placements:
When running a Reach campaign, the 'automatic placements' will be switched on and Facebook will optimise the best placement for your ad on a given ad budget.
Creative Ad Formats:
The Facebook Reach Ad is flexible and can run in multiple creative formats. You can upload a static image or a video. Check this article for Ad creatives specifications and best practices.
2. Facebook Carousel Ads
The carousel format is also a Reach ad but lets you showcase two or more images and/or videos in a single ad. Placements will also be automated by Facebook to get your campaign the best possible outcome.
3. Facebook Dynamic Product Ads (DPA)
Facebook Dynamic Product Ads will leverage a Product Set and will display certain products based on user behaviour. With Dynamic Product Ads, you can create a personalised campaign at scale for your audience by showing them products that are more relevant to them.
Creative Ad Format:
Dynamic Ads look similar to carousel ads or collection ads on Facebook, but the selection of products will be served automatically by Facebook's algorithm.
This Ad Type requires the Retailer to link and share their existing product sets with each relevant Supplier.
4. Facebook Boosted Post
Facebook boosted posts are ads that you create from existing posts on your Facebook Page. Boosting a post can help you get more messages, video views, leads or calls. You may also reach new people who are likely to be interested in your Page or business, but don't currently follow you.
5. YouTube Bumper Ads
YouTube’s bumper ad is a six-second, unskippable video ad that plays before YouTube videos. It is one of YouTube’s six different advertising formats. Their short length is ideal for running brand awareness and reach campaigns.
6. YouTube Short Form Video Ads
A short video ad (up to 10 minutes), that plays before, during or after a YouTube video. If the video is under 15 seconds it can be non-skippable, it is over 15 seconds it must be skippable. Similar to YouTube Bumper Ads this format is great for running brand awareness and reach campaigns.
7. Google Responsive Search Ads
Responsive search ads are also text ads that leverage Google's automation. Google's algorithm will automatically test different versions while taking into account all available text assets and possible text combinations. In doing so, Google identifies the best-performing ad copy, which will then be served on the Google search results.
8. Google Smart Shopping Ads
Google shopping provides shoppers with the same opportunity as online marketplaces to browse a variety of products based on their search query. This Ad Type benefits retailers and brands because, when a shopper clicks on a product link, they’re sent back to the retailer’s site to purchase that particular product.
9. Web Banner Ads
Web banner Ads allow suppliers to effectively advertise on a Retailer's website by placing a banner on predetermined areas of the site. With banner ads, suppliers can get in front of high-intent audiences at the point of sale when they're ready to purchase.
10. Sponsored Product Ads
Sponsored Product Ads allow suppliers to effectively advertise a specific on a Retailer's website by promoting the product on a predetermined area of the site, usually on a category page or search results page.