Web Banner Ad rates are determined by the owner of the website (Retailer) and values will vary depending on the banner's position and traffic of the page.
There are two ways to monetise a space:
- Fixed - A one-off fee per slot per day.
- Bidding - A minimum bid based on CPC or CPM.
Only one method can be chosen per space.
If you decide to select monetisation by bidding, Brands can place a bid for a slot and the winning bid (highest amount) will be served first.
The bid slot can be updated anytime by the Brand or Retailer while the campaign is running.