​​What is a placement?

Placement types refer to the way in which an ad will be placed on the Retailer's website.

TP.Collab currently offers two placement types:


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  • Placement on a category: Brands are able to place ads on a specific category on the Retailer's site. For example, an activewear Brand may want to advertise on the "Activewear" category.
  • Placement based on keyword search: Brands are able to place ads on the page results page of the Retailer's site when end consumers are searching for a specific keyword. For example, an activewear Brand may want to place an ad when end consumers search for the keyword "biker shorts"

Each placement will also have the option to have multiple spaces, depending on the Retailer's website's infrastructure and inventory.