Product Updates

Zitcha Product Update: Your 2025 Highlights (So Far)

Written by Dominik Elias | Aug 20, 2025 3:36:57 AM

 

Weโ€™ve been heads down building, and a lot has landed in your Zitcha platform already this year. These updates are designed to save you time, reduce errors, and give you one clear place to plan, launch, and optimize your retail media campaigns.

 

๐ŸŒŸNew: Bulk SKU Selection

Creating multi-product campaigns is now ridiculously fast. You can:

  • Select multiple SKUs at once (no manual scrolling)

  • Instantly preview creatives with SKU-level visibility

  • Save time and launch campaigns with confidence

 

โ€œI just used it! A huge win. Being able to select multiple SKUs and preview everything in one go saves us so much time.โ€
โ€” Retail Media Manager, Tier 1 Retailer

 

๐Ÿ‘‰ To enable Bulk SKU Selection, reach out to your CSM.

 

๐ŸŒŸ New: Notifications Preference Centre

No more chasing approvals or missing updates. Notifications are now:

  • Available in-app and via email

  • Role-based so only the right users are notified

  • The foundation for upcoming alerts like budget thresholds and delivery flags

 ๐Ÿ‘‰ To enable for your network, or to opt into beta features, contact your Customer Success Manager.

 

๐Ÿš€ What Else is New

  • Quick Edit Controls โ€“ Duplicate, cancel, or archive ad sets directly in Planning View. You can also archive full plans once theyโ€™re complete. Watch a 60-sec demo

  • Saved + Lookalike Audiences for DPA โ€“ Use high-performing segments for smarter targeting.

  • Video Duration & Aspect Ratio Controls โ€“ Keep creatives compliant without the guesswork.

  • View Plan & Ad Set History โ€“ Boost transparency and team coordination. โ†’ See what it looks like

  • SFTP Delivery for Billing & Performance โ€“ Pipe reports straight into your finance workflows.

๐Ÿง™โ€โ™€๏ธComing Soon...

  • A refreshed Ad Creation Wizard

  • Smarter inventory handling

  • AI-powered relevancy for Sponsored Products

๐ŸŽฏPlanning for Peak? We've Got You

Black Friday, Cyber Monday, Christmas, and Boxing Day are around the corner. Our upcoming inventory features will help you see availability clearly, maximize your placements, and keep plans running smoothly.

๐Ÿ‘‰ Talk to your Customer Success team for an early look at our upcoming inventory functionality. Itโ€™s built to give you clear visibility and help ensure youโ€™ve fully maximized your core inventory across peak campaigns.