Retail media is transforming the advertising industry as we know it.
On track to be a $100 billion global market by 2026, retail media is one of the fastest growing segments in the digital era, further accelerated by the pandemic which saw eCommerce surge in response to the increased number of consumers shopping online.
In fact, one study by Juniper Research has forecast that the value of global eCommerce sales will exceed $7.5 trillion by 2026, growing by 55% from $4.9 in 2021.
Offering forward-thinking retailers and brand advertisers the opportunity of a lifetime – if they’re bold enough to seize it.