The retail industry has faced rapid transformation in recent years, from the pandemic and subsequent eCommerce boom to increasing iOS privacy measures and ballooning inflation.
In the face of all the change, a new breed of consumer emerged. Being stuck indoors for the best part of two-plus years gave way to tech-savvy, privacy-conscious bargain hunters who aren’t afraid to opt out of brands who fail to offer any real value to their lives – presenting a new challenge for retailers to evolve to meet customers’ expectations.
Enter Retail Media: the $180 billion opportunity that’s revolutionising advertising.