The in-store shopping experience has changed. Your advertising should, too.
With eCommerce adoption at an all-time high – further accelerated by the pandemic which saw 67% of consumers change the way they shop – retailers have to rethink their physical store experience, and what this looks like in the end-to-end omnichannel shopping experience.
According to Shopify, physical stores are as important as ever, with 81% of Gen Z consumers preferring to shop in stores to discover new products and more than 50% stating that in-store browsing is a way to disconnect from the digital world.