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Shark Ninja Always-On Campaign

Noel Leeming

Industry

Retail

Challenge

The main challenge was unifying and optimising Noel Leeming’s marketing across multiple channels, physical stores, online platforms, email, and social media, to guide shoppers seamlessly from awareness to purchase. They needed to deliver consistent messaging, coordinate execution across all touchpoints, and measure SKU-level performance, all while proving tangible sales uplift for premium appliance brands in a competitive retail environment.

Results

The campaign achieved a 12% uplift in hero SKU sales, over 830,000 impressions, 6,400+ clicks, $15+ ROAS on Facebook, and strong EDM engagement, proving the impact of an always-on, omnichannel strategy.

noelleeming.co.nz
12%
uplift in unit sales
830,000+
Impressions
6,400+
total clicks
$2M
Cost Savings
Noelleeing_309-2

About Noel Leeming

Noel Leeming is a leading New Zealand retail chain specialising in consumer electronics, home appliances, and technology products. Founded in 1973, it operates nationwide and is part of The Warehouse Group. The company offers a wide range of premium brands, in-store expert advice, and services such as delivery, installation, and tech support, catering to both everyday shoppers and high-end appliance buyers.

The Overview

To strengthen Noel Leeming’s position as a key destination for premium home appliances, Market Media (The Warehouse Group’s Retail Media Network) launched a high-impact, always-on campaign for Shark and Ninja. Powered entirely by Zitcha’s platform, the campaign was designed to drive measurable sales uplift for hero SKUs both online and in-store.

The primary objective was to guide shoppers seamlessly from awareness to conversion - activating across every major customer touchpoint within the retailer’s owned ecosystem.

The Solution

Zitcha enabled Market Media to unify execution across in-store, on-site, off-site, and email channels for a truly omnichannel experience. The campaign strategy focused on full-funnel synergy, reinforcing the same message across every stage of the shopper journey.

Key tactics included:

  • In-store screens in all Noel Leeming locations nationwide, boosting brand presence and product recall

  • On-site display and sponsored products to capture shoppers actively browsing and comparing products

  • EDM placement to re-engage audiences with high-performing creative tailored for email

  • First-party powered social ads targeting high-intent audiences off-site with tailored messaging

  • End-to-end visibility using Zitcha’s Meta integrations for SKU-level measurement and closed-loop reporting

The integration of these elements ensured consistent branding, seamless execution, and clear performance insight across all formats and placements.

Performance Highlights

The campaign delivered strong results across brand and performance metrics:

  • 12% uplift in unit sales of Hero Ninja SKUs compared to the previous period

  • 830,000+ impressions across all touchpoints

  • 6,400+ total clicks, demonstrating strong user engagement

  • Over $15 ROAS on Facebook

  • High-performing EDM, with over 100,000 opens and more than 3,000 click-throughs

  • Clear full-funnel impact, with aligned messaging from awareness to purchase

  • Continued monthly activation as an always-on program, with creative refreshed based on seasonal priorities

The Results

By leveraging Zitcha’s omnichannel capabilities, Market Media delivered a tightly integrated retail media campaign that drove real commercial impact for Shark and Ninja. The combination of physical store presence and digital precision ensured strong visibility and measurable returns - proving the value of a unified platform approach to retail media.

This campaign now serves as a blueprint for future always-on activations across other brands in the portfolio.