Retail media is a $100 billion global market opportunity that media agencies can’t afford to sleep on – and here’s why.
With growing concerns around data privacy and subsequent phasing out of third-party cookies by the big techs, clients are looking for intelligent, permissible solutions that deliver on the other most important ‘P’s of marketing: precision, personalisation and, of course, performance.
Retail media offers this in spades. (And then some.)