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Melbourne - 21 November 2025: Unified retail media platform Zitcha has been recognised as one of Australia’s fastest-growing technology companies, ranking fifth in this year’s Deloitte Technology Fast 50.
Now in its twenty-fifth year, the Deloitte Technology Fast 50 Australia celebrates public and private tech companies that have achieved the highest percentage revenue growth over a three-year period.
According to Deloitte, the 2025 cohort demonstrated exceptional resilience, pushing through economic uncertainty, global instability and the rising cost of capital to deliver an average growth rate of 739 per cent. Entry point growth has also risen sharply, from 105 per cent last year to 143 per cent, with nearly one in five entrants reporting annual revenue above fifty million dollars.
Zitcha recorded 1,391 per cent revenue growth over the qualifying period, placing it alongside an alumni list that includes some of Australia’s most successful technology companies, such as Afterpay, Atlassian, Zip, EVSE, NEXTDC, Vocus, ModiBodi, RSVP and Seek.
Founded in Melbourne in 2022 by Troy Townsend and Jack Byrne, Zitcha revolutionises how retail media networks operate by unifying the entire retail media ecosystem by building scalable and measurable ways to connect brands with customers across in-store and digital media channels.
Working with some of Australasia’s biggest retailers and retail media networks, such as New Zealand’s largest retail group, The Warehouse Group, Priceline, Village Cinemas, TerryWhite Chemmart and many others, Zitcha has expanded rapidly and now has offices in the US, Canada and the UK.
Jack Byrne, APAC CEO at Zitcha, said of being named fifth in the Deloitte Technology Fast 50: “Our growth over the past three years reflects the momentum behind retail media and the shift we’re seeing across the entire marketing ecosystem. Retailers are building powerful media networks, brands are demanding smarter and more accountable advertising solutions, and Zitcha sits at the centre of that transformation. Being recognised in the Deloitte Technology Fast 50 is a proud moment for our team and our partners, and it arrives at a time when we are accelerating our international expansion.
“The next phase of our journey is about cementing Zitcha as the global retail media operating system of choice, helping retailers deliver better margins and more personalised, measurable and commercially effective advertising in every retail media channel.”
Zitcha last year secured A$15 million Series A funding, led by US investment firm VMG Partners, to accelerate growth in the booming North American retail media market. Australian venture capital business OIF Ventures, which raised Zitcha’s seed funding round in 2022, also invested in the Series A round.
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