

OUR MISSION
Transforming retail media through AdTech.
Our high-performance, all-channel platform empowers retailers to monetise their entire retail media assets – from their website to social media, above the line advertising, display and search, email and in-store – enabling brands to target their audience with laser-like precision and ultimately drive greater revenue.
01
02
Opportunity
03
Intelligence
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Moxie
Leadership
Our platform is where brands can step up, be seen, and take on the world.
Opportunity
We see the new media landscape as a place of potential. A place to grow.
Intelligence
This is the smartest system in play, built by the industry’s smartest team.
Moxie
We won’t stop until we’ve delivered the absolute best. And then? We’ll do better.
OUR STORY
Zitcha was incubated within the walls of the performance media agency, The Pistol. What started as a tool named TP.Collab, created to help TP’s Meta and Google partners scale Supplier Funded Marketing products, quickly evolved into the full-scale SaaS platform Zitcha is today.
In early 2022, Zitcha became a standalone platform and business, headed up by Troy Townsend, Executive Director of The Pistol and Jack Byrne, Managing Director and owner of Hatched Media.
Together, they bring forth 20 years of media and tech experience – and a combined passion to shake up the retail media industry. We haven’t shape-shifted off the back of existing programmatic ad buying platforms. Zitcha is purpose-built to tap into retailer-owned assets to skyrocket revenue.
Joining us on our mission to revolutionise retail media is some of the industry’s best, handpicked from all over the digital ecosystem, from performance media to web development, design, retail and tech.
JACK BYRNE
Co-founder & Executive
Director
Our platform is where brands can step up, be seen, and take on the world.
CONNECT WITH JACK
TROY TOWNSEND
Co-founder & CEO
Our platform is where brands can step up, be seen, and take on the world.
CONNECT WITH TROYOUR CORE TEAM

Alejandra Catania
Operations Director

Anthony Rey
Chief Technology Officer

Aysha Cincotta
Marketing Director

Clinton Angove
Customer Success Lead

Dhaya Santhamoorthy
Technical Business Analyst

Dinusha Amerasinghe
Developer

Hugh Cameron
Head of Data

Jade Sewell-Robertson
Marketing Manager

Matt Taylor
Product Experience Lead

Maximilian Andrews
Developer

Nick Hinsley
Chief Revenue Officer

Tristan Kennedy
Developer

Vasken Khadar
Senior Web Developer

CAREERS
We work ahead
of the curve.
Our co-founders are passionate about equipping our team with the tools, resources and support they need to do their jobs and run with it. If you’re looking for better conditions and something outside the corporate world, we want to hear from you.
CURRENT ROLES
01
Expressions of Interest
Melbourne, Sydney or Noosa
Full-time / Part-time.
At Zitcha, we’re at the forefront of revolutionising the retail media landscape, and we invite you to be a part of our visionary team making Retail Media better for everyone.
As the world's first Unified, Omnichannel Retail Media Platform, Zitcha empowers retailers to unlock their full potential by seamlessly integrating all their media assets, online, offline and in-store Our intelligent, efficient, and high-performance platform provides a complete and scalable solution that simplifies and automates previously manual processes, allowing brands to leverage retailers' first-party customer data for personalised and impactful advertising experiences.
If you’re looking for better conditions and something outside the corporate world, we want to hear from you!
02
Product Designer
Noosa
Full-Time.
You will collaborate closely with cross-functional teams including product managers, developers, and stakeholders to create intuitive and visually stunning designs that enhance user satisfaction and drive business growth.
03
Data Engineer
Noosa
Full-Time.
IN THE NEWS
We’re making waves.
Read what the industry has to say about Zitcha.