With deep roots in media and technology, co-founders Troy Townsend and Jack Byrne looked at the retail media landscape and saw a broken system. Retailers were being forced to use disconnected “black box” solutions that catered only to ad buyers, completely ignoring the realities of inventory, trade, and margin. They knew the industry didn’t need just another ad server. It needed glue.
They built Zitcha to be the ultimate unification layer—an operating system that connects people, partnerships, and platforms into one single source of truth. Today, we deliver unprecedented growth for the world’s leading retailers across North America, EMEA, and APAC.
From Chicago to Melbourne to London, we're united by one mission: making retail media work for everyone.
Join our team
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The retail media space is evolving at lightning speed. We don't just support our customers; we support the industry. Through our Retail Media Unpacked events across Melbourne, Sydney, London, and New York, we bring the global community together to share fresh perspectives, network organically, and shape the future of retail media.
