

OUR MISSION
Transforming retail media through AdTech.
Our high-performance, all-channel platform empowers retailers to monetise their entire retail media assets – from their website to social media, above the line advertising, display and search, email and in-store – enabling brands to target their audience with laser-like precision and ultimately drive greater revenue.
01
02
Opportunity
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Intelligence
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Moxie
Leadership
Our platform is where brands can step up, be seen, and take on the world.
Opportunity
We see the new media landscape as a place of potential. A place to grow.
Intelligence
This is the smartest system in play, built by the industry’s smartest team.
Moxie
We won’t stop until we’ve delivered the absolute best. And then? We’ll do better.
OUR STORY
Zitcha was incubated within the walls of the performance media agency, The Pistol. What started as a tool named TP.Collab, created to help TP’s Meta and Google partners scale Supplier Funded Marketing products, quickly evolved into the full-scale SaaS platform Zitcha is today.
In early 2022, Zitcha became a standalone platform and business, headed up by Troy Townsend, Executive Director of The Pistol and Jack Byrne, Managing Director and owner of Hatched Media.
Together, they bring forth 20 years of media and tech experience – and a combined passion to shake up the retail media industry. We haven’t shape-shifted off the back of existing programmatic ad buying platforms. Zitcha is purpose-built to tap into retailer-owned assets to skyrocket revenue.
Joining us on our mission to revolutionise retail media is some of the industry’s best, handpicked from all over the digital ecosystem, from performance media to web development, design, retail and tech.
JACK BYRNE
Co-founder & Executive
Director
Our platform is where brands can step up, be seen, and take on the world.
CONNECT WITH JACK
TROY TOWNSEND
Co-founder & CEO
Our platform is where brands can step up, be seen, and take on the world.
CONNECT WITH TROYOUR CORE TEAM

Alejandra Catania
Operations Director

Aysha Cincotta
Marketing Director

Barry McGhee
Chief Commercial Officer

Clinton Angove
Customer Success Lead

Dhaya Santhamoorthy
Technical Business Analyst

Dinusha Amerasinghe
Developer

Hugh Cameron
Head of Data

Jade Sewell-Robertson
Marketing Manager

Matt Taylor
Product Experience Lead

Maximilian Andrews
Developer

Sarafraz johl
Technical Director

Tristan Kennedy
Developer

Vasken Khadar
Senior Web Developer

CAREERS
We work ahead
of the curve.
Our co-founders are passionate about equipping our team with the tools, resources and support they need to do their jobs and run with it. If you’re looking for better conditions and something outside the corporate world, we want to hear from you.
CURRENT ROLES
01
Expression of Interest
Melbourne, Sydney or Noosa
Full-time / Part-time.
We welcome expression of interest for upcoming roles. Please click the button below and email your Resume to our HR team.
02
Customer Success Manager
Melbourne, Sydney or Noosa
Full-time.
The Customer Success Manager (CSM) will be responsible for managing a portfolio of client accounts across Zitcha’s customer base. They are responsible for fostering long-lasting client relationships, delivering outstanding client experience and will be the key partner helping our valued clients achieve their strategic objectives and maximum value from their Retail Media Network . It is a role that has a mix of strategic, sales and operational functions. Additionally, the CSM serves as the liaison between the client and Zitcha ecosystem, funnelling product feedback and retail market trends to the Sales and Product teams to improve client experience.
03
Frontend Developer - React
Worldwide
Full-Time.
What’s great about this opportunity?
- Permanent role- giving you the flexibility you need to be who you are as an individual, be it as a community member, spouse, parent, carers or anyone in between.
Key Requirements:
- React: 2+ years of experience
- Typescript: 2+ years of experience
04
Backend Developer - Laravel
Worldwide
Full-Time.
What’s great about this opportunity?
- Permanent role- giving you the flexibility you need to be who you are as an individual, be it as a community member, spouse, parent, carers or anyone in between.
Key Requirements:
- Laravel: 3+ years of experience (API development experience favourable)
- AWS: 2+ years of experience in Scalable Architecture
05
Fullstack Developer
Melbourne, Sydney or Noosa
Full-Time.
Your main focus will be the development of the product. You’ll be in a fast paced and agile environment where development priorities often change due to shifting business needs and client pulls.
Key Requirements
- Laravel: 5+ years of experience (API development experience favourable)
- React: 2+ years of experience
- Typescript: 2+ years of experience
- AWS: 3+ years of experience in Scalable Architecture
IN THE NEWS
We’re making waves.
Read what the industry has to say about Zitcha.