2 min read

Zitcha expands customer success team in response to global growth


Melbourne - 20 June 2024: Following global growth, unified retail media platform Zitcha is bolstering its customer success team, appointing former News Corp executives Kate Marshall and Genevieve Cleaver to newly created senior roles.

With the continued boom in retail media networks around the world, Zitcha, a leading global retail media platform which has the largest market share in Australia and New Zealand, is investing to ensure its retailer and brand advertising partners maximise the platform’s full suite of capabilities while realising their go-to-market and strategic goals.

Nick Hinsley, Chief Revenue  Officer at Zitcha said: “Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention. This not only enhances revenue and loyalty, but also ensures our clients derive maximum value from our platform. Investing in customer success is essential for Zitcha to continue leading the retail media industry, and we are delighted to welcome both Kate and Genevieve to our rapidly growing team.”   

Kate Marshall joins as customer success director with a remit to oversee Zitcha’s portfolio of clients across international markets including, US, Canada, UK, South Africa, Australia and New Zealand. Most recently a digital director at News Corp, she has extensive experience in eCommerce with more than five years at Amazon, where she worked with Amazon teams around the world to bring best-in-class marketing tools to its customers. 

Marshall said: “Zitcha is a global retail media player, and as we continue to attract more partners to the platform, I look forward to working alongside them to drive even greater effectiveness and efficiencies for their marketing investment.”  

Genevieve Cleaver has been appointed as customer success lead for Zitcha across APAC. Joining from News Corp, where she was digital client growth and capability manager, she also spent more than four years at global media agency Wavemaker across various performance media positions.

Cleaver added: “In Australia and New Zealand, Zitcha has already established a market leading presence. The wider Southeast Asia market  presents exciting new opportunities for retail media and I can’t wait to support our customers as they embark on and expand their retail media journeys.”

The new hires, both of which are based in Sydney, follows Zitcha’s recent appointment by the retail media arm of Australia’s leading drinks and hospitality business, MixIn by Endeavour, to facilitate its off-site media across Meta’s Managed Partner Ads (MPA). In May, Zitcha also announced Josh Forsyth has joined as  APAC sales lead.





Zitcha is the world’s first unified omnichannel Retail Media Platform, with a vision of making Retail Media better for everyone. Zitcha brings together a Retailer’s onsite, offsite, and in-store media assets to create a scalable all-in-one Retail Media Platform that’s simple for Brand’s to use. The platform combines high-performance data driven campaigns with transparent reporting and walled gardens with an aim to maximise yield for Retailers, ROAS for Brands and personalisation for Customers. 

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