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Retail Media Unlocked: The Rise of RMNs — A Retailer & Advertiser Perspective

On Tuesday, July 30th, mediarithmics, in partnership with Artefact and Zitcha, hosted a webinar diving deep into the rapidly growing world of Retail Media Networks (RMNs). With the global RMN market predicted to reach $136 billion this year, it's clear that this space is transforming the advertising landscape.

THE POWER OF RETAIL MEDIA

Brands are increasingly drawn to RMNs due to:

  • Retailers' valuable first-party data
  • Proximity to customers and point of sale
  • Ability to provide integrated measurement and insights

As a result, 52% of retailers have now developed a media proposition. However, the space is still evolving, and advertisers often expect more mature offerings than what's currently available.

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KEY INSIGHTS FROM INDUSTRY EXPERTS

Our expert panel, featuring Phil Raby (Chief Revenue Officer, mediarithmics), Bernal Mazaira (Head of MarTech & Retail Media, Artefact), and Dan Sands (EMEA Sales Director Retail Media, Zitcha), explored four core questions:

  1. Advertiser Needs in Retail Media
    • Robust data visualization and targeting capabilities
    • Diverse ad inventory and formats
    • Comprehensive performance analytics

  2. Smart Approaches by Retailers
    • Unified experience across on-site, off-site, and in-store channels
    • Clear value proposition and market differentiation
    • Strategic initiatives and technology investment

  3. Challenges in Strategy Execution
    • Organizational structure and talent acquisition
    • Integration of legacy systems
    • Balancing revenue goals with network improvements

  4. Overcoming Challenges to Create a Leading RMN
    • Partnerships with the right technology providers
    • Clear roadmap with defined horizons
    • Focus on automation and scalability
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SUCCESS STORIES

The panel also shared three examples of RMNs that are getting it right:

  1. Fnac Darty's omnichannel approach in France
  2. Carrefour and Unilever's data collaboration
  3. The Warehouse Group's automation-driven growth in New Zealand

"There's a lot of hype in the retail media space, but there's also a lot of opportunity," noted Phil Raby. "Many of the challenges are actually solvable with the proper structure and approach."

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DIVE DEEPER INTO RETAIL MEDIA NETWORKS

Want to explore these insights in more detail and hear the full discussion from our expert panel?

Whether you're a retailer considering building a media network or an advertiser looking to leverage these platforms, this webinar provides valuable guidance for navigating the rapidly evolving retail media ecosystem.

Don't miss out on these critical insights that could shape your retail media strategy. Watch the full recording now and unlock the potential of retail media for your business.