Why Retail Media Shouldn’t Be This Hard (And How to Make It Easy)

Retail media has all the makings of retail’s golden ticket. New revenue streams, stronger brand partnerships, and a direct line to customers already in the shopping mindset.

But for many retailers, scaling a retail media network feels less like an opportunity and more like a grind.

Why Retail Media Feels So Hard

Ask anyone inside a network, and the pain points come fast:

• Separate systems per channel: Onsite, offsite, and in-store all running in isolation.

• Spreadsheets everywhere: JBPs and planning handled manually, eating hours each week.

• Siloed data and reporting: Teams left reconciling numbers across dashboards.

• Not built for omnichannel: Retailers forced to stitch together solutions that weren’t designed for their business.

The result? More admin, slower campaigns, frustrated advertisers, and revenue left on the table.

Why It Doesn’t Have to Be This Way

Retail media doesn’t need more dashboards. It needs clarity.

That clarity comes from having one platform where retailers can:

• Plan, deliver, and report in a single login.

• Unify trade and retail media so merchandising and media finally pull in the same direction.

• Run omnichannel by design. Onsite, offsite, and in-store together, not bolted on.

• See measurable impact, like an average 20% uplift from unified inventory monetization.

The Bigger Picture

When systems are fragmented, retail media feels harder than it should. When they’re unified, everything changes: teams get time back, advertisers gain confidence, and retailers can focus on growth instead of firefighting.

The networks that win will be the ones that make retail media easy for teams, for partners, and for customers.

👉 Want the quick version? Download our one-pager: Zitcha Makes Retail Media Easy

About the Author
Dominik Elias is a Product Marketing Manager and one of the founding members at Zitcha. With 15+ years in B2B marketing, she loves solving problems and connecting teams which is why Zitcha’s mission to make retail media better for everyone just fits.