Before that, he was the managing directorof WPP’s Triad Retail Media – a business he set up in Australia – helping tier one retailers and marketplaces including Walmart and eBay to realise the potential of advertising assets and strengthen relationships with partners and customers.
Cincotta has held senior marketing roles for brands including ANZ, Myer and Energy Australia. She also has agency-side experience having spent six years at Clemenger BBDO.
Cincotta: “From my time at Myer, I’ve seen first-hand the opportunity a product like Zitcha offers retailers and their suppliers. It’s an absolute game changer. I’m looking forward to sharing the message with retailers right across the globe.”
From Zitcha’s Noosa office, Cincotta will guide the marketing activities of Zitcha as the business looks to expand into Asia, North America and Europe.
Cameron moves across from customer data platform Lexer where he spent four years. Based in Zitcha’s Melbourne office, Cameron has worked in both publisher and agency roles. With first-party data a key input for retailers in their retail media journey, he will be crucial in helping retail businesses capitalise on the opportunity Zitcha presents.
CEO of Zitcha Troy Townsend said: “The phone has been ringing off the hook at Zitcha since launching in June with phenomenal interest in our offering. I’m stoked to have Barry, Aysha and Hugh join the business.
“Together, they come with deep retail knowledge, category experience and unbeatable data smarts that will be vital in the next phase of our evolution.”
Zitcha connects a retailer's media assets, including web, social media, email, apps and digital in-store screens, automating the purchasing of media across all owned, operated and extension channels allowing retail suppliers to connect directly with consumers.
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