THE CHALLENGE
THE SOLUTION
Zitcha built an all-channel Retail Media platform that is leveraged by New Zealand’s top retailer The Warehouse Group and their technology and appliance brand Noel Leeming to increase the visibility of Sennheiser products and grow brand awareness. Tapping into the retail giant’s first-party data, Sennheiser utilised Facebook and Instagram ads, website sponsored products and banners to effectively reach their mutual customers at each stage of the purchase journey to drive greater consideration and purchases for their products.
THE RESULTS
Unlike the traditional mailers where space for audio is limited, Zitcha’s retail media platform ensured the global brand had dedicated space locally, resulting in greater control, ROI and visibility over the results of their campaigns. Now, with the value of Zitcha clear the Sennheiser ANZ team continue to invest in local advertising to Noel Leeming customers, excited to test and learn more so they can continue to deliver seamless, personalised experiences to their New Zealand customers.