Preparing for AI commerce starts behind the scenes
The future of shopping? It talks back.
We’re on the verge of a major retail shift: AI-powered shopping agents. Those conversational assistants living on websites, in apps, and even in smart homes - are changing how people browse, decide and buy. These AI agents don’t just get product listings - they converse, personlize, guide and convert.
From Amazon and Walmart to Zalando and Alibaba, the big guns are already testing agentic commerce. But let’s get real: building the bot isn’t the hard part. The hard part is feeding it, consistently, cleanly and contextually. That's where most retailers are woefully undercooked.
“75% of retailers say AI agents will be essential to compete within the next year.” — Salesforce Connected Shoppers Report, 2023
AI Agents are inevitable - but only useful if your data is ready.
By 2027, conversational commerce won’t be “emerging.” It’ll be expected. Already:
- 75% of retailers say AI shopping agents will be essential to compete within the next year — Salesforce Connected Shoppers Report, 2023
- 71% of consumers are eager to use AI assistants to help them shop smarter and faster Adobe Generative AI Survey, 2024
- 54% of Gen Z shoppers have already used generative AI in their buying journey, with 63% open to letting AI agents auto-purchase on their behalf - Adobe & FTI Consulting, 2024
But here’s the kicker: these AI agents are only as smart as the data they’re built on. If your product catalogs are fragmented, content is inconsistent, and customer data is locked in silos, your brand’s going to be invisible in the age of AI.
Zitcha: Your partner in AI Readiness
So, let’s be upfront. Zitcha doesn’t sell shopping agents - yet. But as a unified omnichannel retail media platform, we’re the prime partner ot make sure that you are ready when they show up.
Our platform helps retailers prep for agentic commerce by cleaning, structuring, and connecting the messy middle of product, media, and data. That means:
- Standardizing product catalogs across retail media and commerce platforms
- Structuring data so agents — and ad systems — can actually use it
- Enhancing first-party data for privacy-safe personalization
- Enabling agent-driven recommendations and campaign decisions - when the time is right!
Think of Zitcha as your digital janitor-meets-data strategist — tidying up the behind-the-scenes chaos so your AI future doesn’t start on the wrong foot.
Retail Media in the age of agents: new rules, new plays
As AI agents rise, the game changes. It's no longer about who has the most banner ad iventory. It’s about:
- Who gets recommended by the agent
- Whose product content is most complete and useful
- Who’s running ads that show up as chat responses, not just static tiles
The smartest retail media teams are already prepping for:
- Agent-friendliness as the new mobile-friendliness
- Sponsored answers instead of sponsored listings
- Seamless orchestration between tech, content, and marketing
Retailers waiting to “see what happens” risk becoming the MySpace of ecommerce. The winners? They’re already laying track today — and Zitcha is your partner to get there.
We help you:
- Take ownership of your product and audience data
- Prep content for AI agents to parse and personalize
- Keep your customer relationships intact in an AI-mediated world
- Build a retail media system that feeds agents instead of fighting them
It’s not just about the agents — It’s about the ecosystem
Yes, AI shopping agents are cool. But they’re just part of a much bigger plan. Retailers who win in this next chapter won’t just have great tech — they’ll have connected ecosystems. Data that flows. Systems that speak. Teams that collaborate.
That’s what we build at Zitcha. Not another tech platform — we’re the leaders to run the next era of retail media.
So whether you’re just starting or piloting tools already, the question isn’t “Should I?” — it’s “Am I ready?”
