The eBook "Solving Underperforming Retail Media Networks" by Retail Gazette and Zitcha explores the rise and challenges of Retail Media Networks (RMNs), advertising platforms operated by retailers. RMNs are growing rapidly (expected to hit £127 billion globally by 2027) and provide high-margin opportunities for retailers by leveraging first-party data. However, many RMNs underperform due to inefficiencies, fragmented technology "frankenstacks", and limited data strategies.
The book explains how to fix these issues by adopting unified tech platforms like Zitcha, expanding beyond first-party data using identity platforms, using full-funnel metrics, and innovating with generative AI for personalization. It offers a roadmap for retailers to future-proof their RMNs and unlock full revenue potential.