Solving Underperforming Retail Media Networks

Zitcha is the hottest innovation in retail media, unifying onsite, offsite, and in-store into one seamless platform—designed for retail from day one.

The retail media landscape is evolving rapidly, and outdated, siloed retail media solutions aren’t cutting it anymore. Zitcha is here to simplify, unify, and spice up your offering.

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Why Retail Media Networks Underperform - and How to Fix It

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Discover the real barriers to retail media success - and how to overcome them with smarter technology and strategy.

The eBook "Solving Underperforming Retail Media Networks" by Retail Gazette and Zitcha explores the rise and challenges of Retail Media Networks (RMNs), advertising platforms operated by retailers. RMNs are growing rapidly (expected to hit £127 billion globally by 2027) and provide high-margin opportunities for retailers by leveraging first-party data. However, many RMNs underperform due to inefficiencies, fragmented technology "frankenstacks", and limited data strategies.

The book explains how to fix these issues by adopting unified tech platforms like Zitcha, expanding beyond first-party data using identity platforms, using full-funnel metrics, and innovating with generative AI for personalization. It offers a roadmap for retailers to future-proof their RMNs and unlock full revenue potential.

What you'll learn:

Understand why Retail Media Networks often underperform
Discover strategies to enhance Retail Media Networks
Recognize the limitations of relying solely on first-party data
Explore the impact of AI and generative technology on personalizing campaigns
Discover the importance of integrating with platforms like Zitcha for future-ready RMNs
Learn how retailers can transition from selling ad space to creating high-value advertising ecosystems